While the show down here at CTIA doesn't officially open until tomorrow, the folks at MasterCard held an event this evening to let us in on some of their big news that they have coming. It has become very obvious that people want to be able to quickly and easily pay for things, they want a one click payment and a quick in store experience and that is exactly what they have landed here. PayPass from MasterCard brings quick and easy mobile payments both in the form of using NFC while out and about, as well as a simple one click payment while shopping onli ne.
While it won't be in our hands just yet, the folks at MasterCard are aiming to have this out there for the public in Q3 of 2012, which isn't all that far off. Beyond the development that they have done, they are also opening up the API for this, allowing third party developers to integrate these great new features into their applications as well. From a simple tap and go payment in a cab or at the store, to a one click order of a plane ticket or anything else, this is definitely something many will enjoy. Don't worry, if you don't have a MasterCard you won't be left out of all the features, they are working with other card companies and manufacturers to ensure that they people are taking full advantage of the powerful technology that they are bringing to the table. Full release after the break.
MasterCard Simplifies Shopping with Launch of PayPass Wallet Services
Platform and Ser vices Enable Merchants, Banks and Partners to Offer the Next Generation of Digital Payments
American Airlines, Barnes & Noble Among Initial Partners
NEW ORLEANS, CTIA BOOTH 6135 May 7, 2012 /PRNewswire/ MasterCard (NYSE:MA) today announced PayPass Wallet Services, a new global offering for banks, merchants and partners that will make it faster and easier for their customers to make purchases in stores or online by allowing them to securely pay with a simple click of the mouse, touch of the tablet screen or tap of the smartphone.
PayPass Wallet Services delivers three distinct components PayPass Acceptance Network (PayPass Online and PayPass Contactless), PayPass Wallet and PayPass API. The se services enable a consistent shopping experience no matter where and how consumers shop, as well as a suite of digital wallet services, and developer tools to make it easier to connect other wallets into the PayPass Online acceptance network.
American Airlines and Barnes & Noble will be among the first merchant partners to incorporate the PayPass Online checkout button on their websites, and American will integrate PayPass Wallet into its mobile application.
Consumers are looking to pay for goods when, how and where they choose. Merchants want flexibility to easily accept digital payments so they can convert more browsers to buyers both online and in store, said Ed McLaughlin, chief emerging payments officer, MasterCard. We realize that when it comes to payments, no single wallet will rule them all. PayPass Wallet Services simplifies the shopping experience while providing flexibility and choice to merchants, banks and con sumers.
PayPass Wallet Services includes:
- PayPass Acceptance Network (PayPass Online and PayPass Contactless) Provides a globally consistent way to help merchants accept electronic payments across multiple channels whether the purchase is made in a store at the point of sale with Near Field Communication (NFC) technology or online using a computer, tablet or smartphone. PayPass Online also provides consumers with a simple check-out process by eliminating the need to enter detailed shipping and card information with every purchase.
- PayPass Wallet A full suite of digital wallet solutions enabling banks, merchants and partners to white label their own wallets. It makes online shopping safe and easy by allowing consumers to store payment and shipping information in one, convenient and secure place. The wallet is open, which means that consumers can use American Express, Discover, Visa and othe r branded credit, debit and prepaid cards.
- PayPass API Allows partners to connect their own digital wallets into the PayPass Acceptance Network, leveraging MasterCards check-out, fraud detection and authentication services and enabling their customers to make purchases wherever PayPass is accepted online and in store.
MasterCard will make PayPass Wallet Services available to partners in the third quarter of 2012, initially in the U.S., Canada, U.K. and Australia and, subsequently, will include other countries. PayPass Wallet Services will be expanded to the point of sale over time to create an end-to-end shopping experience for consumers providing additional value-added services such as: at-a-glance account information before making a purchase; spending controls and alerts received in real time; and delivery of targeted offers, coupons and enhanced loyalty programs.
At American Airlines, were passi onate about giving our customers more flexibility and functionality on their mobile devices, said Richard Elieson, managing director, Interactive Marketing at American Airlines. By integrating PayPass into our mobile app, payment transactions become fast and easy and provide the security you would expect from a brand like MasterCard.
Consumers are at a pivotal point now where smartphone adoption has exploded and well over 50 percent of Americans now own one, said Marc Parrish, vice president of retention and loyalty marketing for Barnes & Noble.com. The technology that will allow customers to make mobile payments at the point of sale has already begun to make a difference, and Barnes & Noble is proud to be leading retail in this technology shift.
Leading merchant, financial institutions and technology partners that are working with MasterCard to support the launch of PayPass Wallet Services include:
- Financial institutions: Banest o, Bank of Montreal, Commonwealth Bank, Citibank, EURO6000, Fifth Third Bank, Grupo Banco Popular, Grupo BBVA, ICBA, Intesa Sanpaolo, Metro Bank, National Bank of Canada, PSCU, RBS Citizens Financial Group, SEB Kort AB Sweden, Sovereign Bank, Swedbank Sweden and Westpac.
- Merchants: American Airlines, Barnes & Noble, Jagex, JB Hi-Fi, MLB Advanced Media (MLB.com), Newegg, Runningshoes.com, TigerDirect.com and Wine Enthusiast Companies.
- Technology partners: Apriva, Bango, Beanstream, CardinalCommerce, C-SAM, Digital River, Intel, Kony Solutions, Inc., Local Offer Network, mFoundry, Moneris Solutions, Ogone Payment Services, Sage Pay, SIA and Vantiv.
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